ZaaBiz Blog

In one week Baz Luhrmann’s long awaited epic Australia will hit film screens world-wide. Initial reviews are reminding all potential viewers one thing: Australia’s primary audience is certainly not Australians.

While, for most viewers, this will mean nothing more than the occasional cringe at one or more cultural clichés, for those of us who are marketing savvy this film represents the biggest advertisement of our sunburnt land since Paul Hogan put another shrimp on the barbie.

But Baz doesn’t have to be the only one reminding the world of where Australia is on a map. As a nation we have a wide range of industries to be proud of, from the agricultural (including winemaking and wool production) to fashion, education, and of course, tourism and hospitality.

As the Australian ZaaBiz community, we shouldn’t be subject to the Australia cultural cringe like everyone else. We will watch and smile and all be thinking of one thing: the opportunity to network on the global stage.

Signing off,

Louise.

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