Online Networking = Smart Business
Are you a passive or active networker, or are you just wasting time?
A large percentage of business people today have an online business network as well as a social one. Which one do you spend more time on and how effective is it?
Social Networkers generally have a broad group of connections whom they chat with and send messages to. They may share holiday photos with them and discussions are of a social nature rather than a business nature. It doesn’t really matter if you have 5 social contacts or thousands. How many of them are bringing you more business?
Passive Business Networkers have an online profile which they fill out well, and then wait for someone to contact them. This works provided you have uploaded your photo and filled in at least 85% of your data. This includes listing your “haves” (your skills) and your “wants” (what you’re looking for). There is no point in just listing yourself as a “job seeker” without listing your attributes. Make online business networking really work for you by providing enough information for others to learn more about you. How can you add to your online business profile?
Active Business Networkers have an excellent online profile including a photo, past experience, “haves” (skills), “wants” and interests. They use online networking as their online business card which introduces them effectively to others. They join and create Groups and connect with others who have common interests. They also start inviting other business contacts to join them on ZaaBiz so they can network together. Active networkers quickly create their own micro-networks by daily involvement, persistence and dedication. Online networking for active networkers is smart business practice.
Successful Business Networkers make online business networking an active part of their daily business routine, anything less is time wasting. How can you make your networking more effective? Start by raising your online profile on ZaaBiz.
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Great summary of the various types of networking. However, I’d add another - the “integrated networker”. This is someone who uses online business networking and offline business networking together to achieve even more business success. Rather than seeing their online network as something separate, it is part of their whole business activity and is used in face to face meetings, conferences, events and so on. Their business card, for instance, has the URL of their online profile. Integrated networkers also use tools like Plaxo to ensure they can connect their offline and online worlds. In other words, when the online networking is seen as just part of overall networking, business people succeed even more.